Peter Crowley
DEFINITION OF MEDIA
Professor Xinghua
Media surrounds us with everything that we do in our lives. In our daily lives it is hard not to become involved or just come across some type of medium for any single minute of the day. The media we consciously and subconsciously choose to involve ourselves in shapes our identity and our decisions. What is interesting is how little we know or understand media even though it plays such a large part in our lives. The definition of the word media has many vague interpretations. However, I see it as being byproduct of three requirement or simply; Media is everything or anything that fills a concrete purpose while uniting people and projects and idea or “message”.
The first requirement of a medium is that it must fill some purpose. It does not matter how important, basic, or unnecessary of a purpose it satisfies, just as long as it does. Take a look at some common mediums used in society today. When people use phone as a medium they use it for purpose of communicating. When people use the internet they are usually using it for the purpose of gathering information. When people play video games on X-BOX and Play Station, they usually do it to have fun or counter boredom. The reason media must have some purpose to fill is because human beings are machines of reason. Humans naturally try to seek out purpose and reason. Therefore, everything we do is for a reason. One could say, I watched TV because I was board. I did my homework because I want good grades, and a job. Each action and decision has some reason behind no matter how big or small, right or wrong it is.
Fulfilling a reason goes hand in hand with the second requirement of media, which is that the mediums purpose must unite people. Reasons are what unite and bring people together. People who come together with reasons are defined as having a cause. Something cannot define as a medium if it does not reach or affect anyone. The online Encarta World English Dictionary defines media as, “the various means of mass communication considered as a whole”. The stronger the cause a medium the more of a chance of uniting people to will then be “considered as a whole.”
Media must have an underlining message or idea behind it. Having underlining messages is different from my first media definition requirement of having purpose. The underlining messages are what create mediums. They are the reason why media is personalized to you. Drinking water because you are thirsty does not make a medium. It does have a purpose and it could unite people. But, drinking Gatorade Perform or Poland Springs water could be considered mediums. They both fill a purpose, unite people into groups, and both Poland Springs and Gatorade have underlining messages imbedded into their products and company. Gatorades underlining messages could be that athlete’s drink their product or that if you dehydrated Gatorade has the best or most electrolytes to help your body. Marshal McLuhan defined medium as, “The medium is the message.”
I personally believe that media can be interpreted many different ways because there are so many different mediums and they all connect together. However, for something to be considered it must fulfill three requirements. It must have a purpose, it must unite people, and it must have at least one underlining message. These three vague requirements allow media to appear with all sorts of ways and continue to reinvent and revolutionize it’s self like it has over the years.